Foam was originally designed by the Whalar Group for our own talent division. As part of our mission to liberate the creative voice, we are focused on building long-term partnerships, driving value for everyone in the ecosystem, and supporting the growth of a thriving Creator Economy. That’s why the core operating system for Foam is offered for free – our way of giving back to the industry we love and want to see flourish.

There isn’t one. You read that right - it’s free and can help you work smarter. Freemium Model: We have tools in development that will be optional paid upgrades that we think you’ll love, but the base operating system of Foam will always remain completely free. Whalar Agency Touchpoint: By using Foam you’ll have the option to make your talent more discoverable by the Whalar team for the 10,000+ collaborations they conduct each year with 100’s of the world’s leading brands.