Foam was originally designed by the Whalar Group for our own talent division. As part of our mission to liberate the creative voice, we are focused on building long-term partnerships, driving value for everyone in the ecosystem, and supporting the growth of a thriving Creator Economy. That’s why the core operating system for Foam is offered for free – our way of giving back to the industry we love and want to see flourish.

There isn’t one. You read that right - it’s free and can help you work smarter. Freemium Model: We have tools in development that will be optional paid upgrades that we think you’ll love, but the base operating system of Foam will always remain completely free. Whalar Agency Touchpoint: By using Foam you’ll have the option to make your talent more discoverable by the Whalar team for the 10,000+ collaborations they conduct each year with 100’s of the world’s leading brands.

Content

May 21, 2025

Add Talent to Lists & Notes in One Step

Add Talent to Multiple Lists at Once
Save time by adding creators to several Lists in one step - perfect for multi-campaign pitching or organizing by vertical.

Add Notes While You Add Talent
Drop in context as you go. Add custom notes during the Add Talent flow without needing extra steps.