Foam was originally designed by the Whalar Group for our own talent division. As part of our mission to liberate the creative voice, we are focused on building long-term partnerships, driving value for everyone in the ecosystem, and supporting the growth of a thriving Creator Economy. That’s why the core operating system for Foam is offered for free – our way of giving back to the industry we love and want to see flourish.

There isn’t one. You read that right - it’s free and can help you work smarter. Freemium Model: We have tools in development that will be optional paid upgrades that we think you’ll love, but the base operating system of Foam will always remain completely free. Whalar Agency Touchpoint: By using Foam you’ll have the option to make your talent more discoverable by the Whalar team for the 10,000+ collaborations they conduct each year with 100’s of the world’s leading brands.

Content

Jul 16, 2025

Primary Media Kits in Lists

You can now showcase your talent more flexibly in Lists with automatically generated Primary Media Kits for every creator on your roster.

View them via the new “View Media Kit” button in Lists
By default, kits include basic info with your branding
Customize with analytics, content, video, text, and more
Edit from any talent profile or the Media Kits page (now filterable by talent)
Primary kits auto-update across all Lists, while existing Media Kits remain unchanged

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