Story Link Clicks shows how many times viewers tap a link in an Instagram Story. Views tell you who saw the Story. Link clicks help you understand who took the next step.

• Find Link clicks in the engagement breakdown

  Open an Instagram Story in Explore content. The Link clicks metric appears under Engagement breakdown, alongside Shares and Replies.

• See who acted on the Story

  Link clicks counts taps on links in your Story, usually through a link sticker. Those links can take viewers to a product page, sign-up form, promotion or another destination.

• Look beyond views

  Use Link clicks alongside Views and Reach to understand the traffic a Story drives. Hover over the information icon for the definition: “The number of taps on links in your story.”

• Limited availability

  Story Link Clicks is currently enabled for selected agencies as part of a limited rollout.