Published in Creator Pitches
Image credit by Brooke Cagle
Steven Lewis
Publisher, Editor-in-Chief, Foam
February 19, 2025
📢 How Talent Managers Can Craft Pitches That Actually Land Brand Deals for Creators
Insider Tips, No BS
The creator economy is booming. Goldman Sachs estimates it’ll be worth $250 billion by 2027, and talent managers are sitting at the center of the action. But here’s the catch—brands aren’t handing out deals to just anyone. Your pitches need to be airtight, strategic, and impossible to ignore. In a space where competition is cutthroat, the difference between a signed contract and a polite pass comes down to how well you can sell a creator’s value.
Good pitching starts with knowing the brand inside and out. This isn’t just about matching a creator with a company—it’s about aligning values. Patagonia isn’t here for fast fashion influencers, and Nike doesn’t care about your food blogger. The right creator fit isn’t just about audience size, it’s about cultural relevance. A sustainability-focused creator with an engaged audience? Everlane’s dream collaborator. A high-energy fitness influencer who can captivate Gen Z in under 15 seconds? Perfect for Nike. The pitch has to be a no-brainer.
Numbers matter, but brands want impact, not just reach. Micro-influencers now pull engagement rates of around 7%, dwarfing the 1.7% of larger creators, according to the Influencer Marketing Hub 2024 report. That’s your edge. A beauty creator’s skincare tutorials pulling 12% engagement in the 18-34 demo? Lead with that. A fitness creator turning postpartum workouts into a community movement? That’s influence money can’t buy. The best talent managers track real-time data and come prepared with proof—Foam.io makes that easy, but if you’re doing it manually, make sure your insights are sharp and actionable.
A generic pitch won’t cut it. Brands get flooded with proposals that all sound the same. Stand out by making it personal. Name the decision-maker, reference their latest campaign, and position your creator as the solution to their biggest challenge. If Peloton is struggling to engage new moms, a postpartum fitness creator with an engaged audience is their golden ticket. Get specific. Cite the Influencer Marketing Benchmark Report 2025’s finding that brands are seeing $5.78 in ROI for every $1 spent on influencer marketing. Back that up with a real success story—if a creator’s Warby Parker review drove 1,200 clicks in 48 hours, that’s the kind of number that gets brands to pay attention.
Follow-ups are key, but desperation kills deals. Give it three to five days, then slide back in with something new—a fresh campaign metric, a new reel that just went viral, or a sharp insight about their industry. Timing is everything. Email tracking helps, but so does good old-fashioned persistence. And don’t make rookie mistakes—pitching the wrong brand, overpromising without data, or writing a pitch so long it gets ignored. Keep it tight, keep it smart.
Talent management in the creator space isn’t just about signing deals—it’s about crafting them with precision. Every pitch is a shot to turn influence into real revenue. Brands don’t care about follower counts; they care about results. Get your numbers right, personalize the pitch, and make them pay attention. Because in this industry, mediocrity doesn’t win deals—strategy does.
The creator economy is booming. Goldman Sachs estimates it’ll be worth $250 billion by 2027, and talent managers are sitting at the center of the action. But here’s the catch—brands aren’t handing out deals to just anyone. Your pitches need to be airtight, strategic, and impossible to ignore. In a space where competition is cutthroat, the difference between a signed contract and a polite pass comes down to how well you can sell a creator’s value.
Good pitching starts with knowing the brand inside and out. This isn’t just about matching a creator with a company—it’s about aligning values. Patagonia isn’t here for fast fashion influencers, and Nike doesn’t care about your food blogger. The right creator fit isn’t just about audience size, it’s about cultural relevance. A sustainability-focused creator with an engaged audience? Everlane’s dream collaborator. A high-energy fitness influencer who can captivate Gen Z in under 15 seconds? Perfect for Nike. The pitch has to be a no-brainer.
Numbers matter, but brands want impact, not just reach. Micro-influencers now pull engagement rates of around 7%, dwarfing the 1.7% of larger creators, according to the Influencer Marketing Hub 2024 report. That’s your edge. A beauty creator’s skincare tutorials pulling 12% engagement in the 18-34 demo? Lead with that. A fitness creator turning postpartum workouts into a community movement? That’s influence money can’t buy. The best talent managers track real-time data and come prepared with proof—Foam.io makes that easy, but if you’re doing it manually, make sure your insights are sharp and actionable.
A generic pitch won’t cut it. Brands get flooded with proposals that all sound the same. Stand out by making it personal. Name the decision-maker, reference their latest campaign, and position your creator as the solution to their biggest challenge. If Peloton is struggling to engage new moms, a postpartum fitness creator with an engaged audience is their golden ticket. Get specific. Cite the Influencer Marketing Benchmark Report 2025’s finding that brands are seeing $5.78 in ROI for every $1 spent on influencer marketing. Back that up with a real success story—if a creator’s Warby Parker review drove 1,200 clicks in 48 hours, that’s the kind of number that gets brands to pay attention.
Follow-ups are key, but desperation kills deals. Give it three to five days, then slide back in with something new—a fresh campaign metric, a new reel that just went viral, or a sharp insight about their industry. Timing is everything. Email tracking helps, but so does good old-fashioned persistence. And don’t make rookie mistakes—pitching the wrong brand, overpromising without data, or writing a pitch so long it gets ignored. Keep it tight, keep it smart.
Talent management in the creator space isn’t just about signing deals—it’s about crafting them with precision. Every pitch is a shot to turn influence into real revenue. Brands don’t care about follower counts; they care about results. Get your numbers right, personalize the pitch, and make them pay attention. Because in this industry, mediocrity doesn’t win deals—strategy does.
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