


Published in Sales
Image credit by Clark Tibbs

Steven Lewis
Publisher, Editor-in-Chief, Foam
February 6, 2025
📢 How to Win Over High-Profile Brand Clients as a Talent Manager
Want to manage big-name brand deals? Here’s how to secure top clients.
Every talent manager wants to work with high-profile brands—the ones with serious marketing budgets, global influence, and partnerships that can turn a Creator into a household name. But these brands aren’t handing out deals to anyone who shows up. They already have an established network of managers and agencies pitching them daily. If you’re not bringing something different—something strategic, innovative, and results-driven—you’re just another email sitting unread in their inbox.
The talent managers securing six- and seven-figure brand deals aren’t just reacting to opportunities—they’re creating them.
Big brands don’t need to be convinced that Creator marketing works. They already invest millions in it. What they need is a strategic partner—someone who understands how Creators drive revenue, brand loyalty, and long-term ROI. The most successful managers don’t just sell ad space on a Creator’s feed. They position themselves as problem solvers who help brands execute high-impact campaigns. That means thinking beyond one-off sponsored posts and offering ideas that fit into a brand’s broader marketing strategy.
Having the right Creators on your roster is critical. Premium brands expect talent that consistently delivers results. If a Creator has inconsistent engagement, lacks professionalism, or blends into a crowded niche, high-profile brands will move on without a second thought. Proven sales and conversions, audience trust, and strong brand alignment are non-negotiables.
Talent managers should be selective. If a Creator doesn’t bring measurable value, it weakens the roster. Developing case studies that position Creators as long-term brand partners—not just one-off ad slots—makes an agency significantly more attractive to premium clients.
The way you pitch also matters. Brand managers see the same Creator marketing proposals every day. If your outreach looks like everyone else’s, it will be ignored. Instead of leading with engagement rates and audience demographics, focus on tangible business impact. A strong pitch is backed by data, outlines clear business outcomes, and presents unique campaign ideas that demonstrate strategy, creativity, and measurable value.
Case studies are often the deciding factor. Big brands don’t take risks on managers who can’t prove past success. A compelling case study highlights the challenge, the Creator’s role, key performance data, and the results. When done right, it answers the question, “Why should we work with you?” before the brand even has to ask.
But deals don’t happen from cold emails alone. High-profile brands invest in relationships. They work with people they trust, not managers who appear in their inbox uninvited. Engaging on LinkedIn, attending industry events, and leveraging warm introductions build credibility and keep you top-of-mind when budgets are allocated. The biggest brand deals happen through conversations, not just pitches. If a brand already trusts you, they’ll think of you before you even reach out.
Winning high-profile brand deals isn’t about luck—it’s about strategy. The managers landing premium clients are the ones who act like business strategists, build high-value rosters, craft compelling, data-backed pitches, prove success with case studies, and invest in long-term relationships over quick wins.
The question is: Are you one of them?
Every talent manager wants to work with high-profile brands—the ones with serious marketing budgets, global influence, and partnerships that can turn a Creator into a household name. But these brands aren’t handing out deals to anyone who shows up. They already have an established network of managers and agencies pitching them daily. If you’re not bringing something different—something strategic, innovative, and results-driven—you’re just another email sitting unread in their inbox.
The talent managers securing six- and seven-figure brand deals aren’t just reacting to opportunities—they’re creating them.
Big brands don’t need to be convinced that Creator marketing works. They already invest millions in it. What they need is a strategic partner—someone who understands how Creators drive revenue, brand loyalty, and long-term ROI. The most successful managers don’t just sell ad space on a Creator’s feed. They position themselves as problem solvers who help brands execute high-impact campaigns. That means thinking beyond one-off sponsored posts and offering ideas that fit into a brand’s broader marketing strategy.
Having the right Creators on your roster is critical. Premium brands expect talent that consistently delivers results. If a Creator has inconsistent engagement, lacks professionalism, or blends into a crowded niche, high-profile brands will move on without a second thought. Proven sales and conversions, audience trust, and strong brand alignment are non-negotiables.
Talent managers should be selective. If a Creator doesn’t bring measurable value, it weakens the roster. Developing case studies that position Creators as long-term brand partners—not just one-off ad slots—makes an agency significantly more attractive to premium clients.
The way you pitch also matters. Brand managers see the same Creator marketing proposals every day. If your outreach looks like everyone else’s, it will be ignored. Instead of leading with engagement rates and audience demographics, focus on tangible business impact. A strong pitch is backed by data, outlines clear business outcomes, and presents unique campaign ideas that demonstrate strategy, creativity, and measurable value.
Case studies are often the deciding factor. Big brands don’t take risks on managers who can’t prove past success. A compelling case study highlights the challenge, the Creator’s role, key performance data, and the results. When done right, it answers the question, “Why should we work with you?” before the brand even has to ask.
But deals don’t happen from cold emails alone. High-profile brands invest in relationships. They work with people they trust, not managers who appear in their inbox uninvited. Engaging on LinkedIn, attending industry events, and leveraging warm introductions build credibility and keep you top-of-mind when budgets are allocated. The biggest brand deals happen through conversations, not just pitches. If a brand already trusts you, they’ll think of you before you even reach out.
Winning high-profile brand deals isn’t about luck—it’s about strategy. The managers landing premium clients are the ones who act like business strategists, build high-value rosters, craft compelling, data-backed pitches, prove success with case studies, and invest in long-term relationships over quick wins.
The question is: Are you one of them?
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