


Published in Sales
Image credit by Austin Distel

Steven Lewis
Publisher, Editor-in-Chief, Foam
February 3, 2025
🎯 How to Pitch Creators to Brands (And Get More Deals)
Learn how to pitch Creators effectively and secure high-value brand deals.
If your brand pitches sound like this:
"Hi, this Creator has a huge audience! They’d be great for your campaign! Let’s work together!"
…then congratulations, you’ve just sent the least compelling pitch in the history of brand deals.
Brands don’t care about follower count. They care about business results—sales, engagement, and actual influence. If you’re still leading with vanity metrics, you’re getting ignored.
A great pitch doesn’t just say, “Here’s a Creator with a big audience.” It says, “Here’s a Creator who will make your campaign wildly successful—and here’s the proof.”
Brands don’t wake up thinking, “I really want to work with a YouTuber today.” They wake up thinking, “How can we sell more products, build brand trust, and grow our customer base?” Your job is to connect the dots between what the Creator brings to the table and what the brand actually wants. If you’re not selling outcomes, you’re just selling empty numbers.
The marketing director reading your email has 37 other pitches in their inbox. If yours is long-winded, generic, or full of marketing buzzwords, it’s going straight in the bin. Start with value: “Here’s why this Creator is a perfect fit for your brand.” Support it with data: “They have a 4.8% conversion rate—well above the industry standard.” Make it easy to say yes: “Let’s jump on a quick 15-minute call to discuss strategy.”
What doesn’t work? Writing a five-paragraph introduction about how amazing influencer marketing is. Using vague statements like “This Creator is a perfect fit” without backing it up with data. Ending with “Let me know if you’re interested.” Be direct. Close strong.
The fastest way to kill your pitch? Making it look like a copy-paste job sent to 50 other brands. If a brand sees a template email with zero personalization, they’re not even reading past the subject line.
Use the brand’s name. Reference their past campaigns. Highlight how the Creator is a perfect match based on their target audience, past content, or industry trends. If your email looks like spam, it’s getting deleted.
You can talk all day about how great a Creator is, but brands want proof. Instead of saying, “This Creator has amazing engagement and a highly active audience,” say, “This Creator’s engagement rate is 6.5%, which is 2.5x the industry average. Their last campaign with [Brand] generated 10,000 website visits in 24 hours.”
Brands aren’t gambling—they’re making calculated investments. Your pitch needs to be backed by numbers, not adjectives.
A great pitch isn’t just about getting attention—it’s about making the next step frictionless. If the brand has to jump through hoops, schedule multiple meetings, or ask for more details, you’ve made it too hard for them to say yes.
Attach a one-pager with key stats, audience demographics, and past campaign results. Offer flexible options—“We can explore an Instagram-only partnership, a full-funnel campaign, or a performance-based deal.” Suggest a low-commitment first step—“Let’s set up a quick 15-minute call to explore fit—no pressure, just strategy.”
Most brand deals aren’t closed on the first email. If you’re not following up strategically, you’re leaving deals on the table.
Give it a few days before sending a short, friendly nudge. Add new information—“Since my last email, [Creator]’s latest campaign just hit 1.2M views—thought you’d like to see the results!” Make it clear you’re moving forward—“If now isn’t the right time, no problem—let’s stay in touch for future campaigns.”
Persistent, not pushy—that’s the balance.
The best talent managers don’t just send pitches—they craft compelling business cases that brands can’t ignore. If you want more high-value brand deals, stop making these mistakes: leading with vanity metrics instead of business results, writing long, fluffy emails that never get read, sending copy-paste spam instead of personalized pitches, forgetting to back up claims with data, and making it too hard for brands to say yes.
Instead, start pitching like this: data-driven, concise, and impossible to ignore. Because the best pitches don’t just get opened—they get brands saying, “Where do we sign?”
📢 Want to Pitch Smarter & Close More Deals? Foam.io Can Help →
If your brand pitches sound like this:
"Hi, this Creator has a huge audience! They’d be great for your campaign! Let’s work together!"
…then congratulations, you’ve just sent the least compelling pitch in the history of brand deals.
Brands don’t care about follower count. They care about business results—sales, engagement, and actual influence. If you’re still leading with vanity metrics, you’re getting ignored.
A great pitch doesn’t just say, “Here’s a Creator with a big audience.” It says, “Here’s a Creator who will make your campaign wildly successful—and here’s the proof.”
Brands don’t wake up thinking, “I really want to work with a YouTuber today.” They wake up thinking, “How can we sell more products, build brand trust, and grow our customer base?” Your job is to connect the dots between what the Creator brings to the table and what the brand actually wants. If you’re not selling outcomes, you’re just selling empty numbers.
The marketing director reading your email has 37 other pitches in their inbox. If yours is long-winded, generic, or full of marketing buzzwords, it’s going straight in the bin. Start with value: “Here’s why this Creator is a perfect fit for your brand.” Support it with data: “They have a 4.8% conversion rate—well above the industry standard.” Make it easy to say yes: “Let’s jump on a quick 15-minute call to discuss strategy.”
What doesn’t work? Writing a five-paragraph introduction about how amazing influencer marketing is. Using vague statements like “This Creator is a perfect fit” without backing it up with data. Ending with “Let me know if you’re interested.” Be direct. Close strong.
The fastest way to kill your pitch? Making it look like a copy-paste job sent to 50 other brands. If a brand sees a template email with zero personalization, they’re not even reading past the subject line.
Use the brand’s name. Reference their past campaigns. Highlight how the Creator is a perfect match based on their target audience, past content, or industry trends. If your email looks like spam, it’s getting deleted.
You can talk all day about how great a Creator is, but brands want proof. Instead of saying, “This Creator has amazing engagement and a highly active audience,” say, “This Creator’s engagement rate is 6.5%, which is 2.5x the industry average. Their last campaign with [Brand] generated 10,000 website visits in 24 hours.”
Brands aren’t gambling—they’re making calculated investments. Your pitch needs to be backed by numbers, not adjectives.
A great pitch isn’t just about getting attention—it’s about making the next step frictionless. If the brand has to jump through hoops, schedule multiple meetings, or ask for more details, you’ve made it too hard for them to say yes.
Attach a one-pager with key stats, audience demographics, and past campaign results. Offer flexible options—“We can explore an Instagram-only partnership, a full-funnel campaign, or a performance-based deal.” Suggest a low-commitment first step—“Let’s set up a quick 15-minute call to explore fit—no pressure, just strategy.”
Most brand deals aren’t closed on the first email. If you’re not following up strategically, you’re leaving deals on the table.
Give it a few days before sending a short, friendly nudge. Add new information—“Since my last email, [Creator]’s latest campaign just hit 1.2M views—thought you’d like to see the results!” Make it clear you’re moving forward—“If now isn’t the right time, no problem—let’s stay in touch for future campaigns.”
Persistent, not pushy—that’s the balance.
The best talent managers don’t just send pitches—they craft compelling business cases that brands can’t ignore. If you want more high-value brand deals, stop making these mistakes: leading with vanity metrics instead of business results, writing long, fluffy emails that never get read, sending copy-paste spam instead of personalized pitches, forgetting to back up claims with data, and making it too hard for brands to say yes.
Instead, start pitching like this: data-driven, concise, and impossible to ignore. Because the best pitches don’t just get opened—they get brands saying, “Where do we sign?”
📢 Want to Pitch Smarter & Close More Deals? Foam.io Can Help →
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