Foam was originally designed by the Whalar Group for our own talent division. As part of our mission to liberate the creative voice, we are focused on building long-term partnerships, driving value for everyone in the ecosystem, and supporting the growth of a thriving Creator Economy. That’s why the core operating system for Foam is offered for free – our way of giving back to the industry we love and want to see flourish.

There isn’t one. You read that right - it’s free and can help you work smarter. Freemium Model: We have tools in development that will be optional paid upgrades that we think you’ll love, but the base operating system of Foam will always remain completely free. Whalar Agency Touchpoint: By using Foam you’ll have the option to make your talent more discoverable by the Whalar team for the 10,000+ collaborations they conduct each year with 100’s of the world’s leading brands.

FOUND WITH FOAM.

The issue

01 Talent

02 Work

03 Pitch

Open Foam

THE FOAM EDITORIAL

VOLUME ONE / FOR SIXTEENTH

YOUR TALENT. THEIR WORK. WIN THE PITCH.

Foam just got even sharper.

Read the issue

FOUND WITH FOAM

A NOTE TO SIXTEENTH

Found with Foam.

Not because anything was lost. Because now it’s easier to find.

The right Creator, the second a brief lands. The post from months ago nobody remembers — until it’s exactly what the brand is asking for. Search now reads your whole roster. Ask for what you need the way you’d say it out loud.

Foam finds it — seen on screen, heard in a clip, written in a caption — and jumps you straight to the moment. Then it’s time to pitch. Media kits now let you customize the story, kit by kit.

Three parts. One goal.

Your talent. Their work. Win the pitch.

Creator standing beside a waterfront skyline

HERE’S WHAT’S NEW

• Search across your whole roster
• Search inside video, audio and captions
• Jump directly to matching moments

Customise each media kit
Add channels, city demographics and metrics manually

ILLUSTRATIVE SEARCH

Fitness creators in New York who wear Nike

HERE’S WHAT’S NEW

• Search across your whole roster
• Search inside video, audio and captions
• Jump directly to matching moments

Customise each media kit
Add channels, city demographics and metrics manually

ILLUSTRATIVE SEARCH

Fitness creators in New York who wear Nike

Search what you need →

FOUND WITH FOAM

01 / THE TALENT

Find your Talent.

The right Creator could already be on your roster. Ask for what the brief needs, in your own words.

START IN TALENT DIRECTORY

Creators on my roster who post healthy vegetarian recipes

01 Describe the brief — Include the location, interests or content you need.

02 Review the fit — Foam ranks your roster and brings back relevant posts.

03 Build your shortlist — Use the results to choose who belongs in the pitch.

Search your roster →

FOUND WITH FOAM

02 / THE WORK

Find the work.

Foam watches the video now.

Visual search finds what appears on screen. Audio and caption search find what’s said or written. Find the post, then jump to the relevant moment.

Anti-aging skincare posts from the last 90 days

01 Seen. What appears on screen, even when the caption doesn’t name it.

02 Heard. What is said in the clip. Search for the word or phrase you need.

03 Written. What appears in the caption.

Find a post →

FOUND WITH FOAM

03 / THE PITCH

Make the pitch.

Customize the story to win the deal.

1 Make it unique — Each media kit can be customized: edit the bio, profile picture and verticals.

2 Build the story — Pick content and analytics with the builder in view. Now add and link any key platforms that contribute to total audience count. You can also now include city demographics!

3 Close the deal — Add lower-funnel custom metrics not available via APIs manually, such as Instagram link clicks.

1,000

bio characters · Previously 550

100

list-name characters · Previously 40

03 / THE PITCH

Build a media kit →

FOUND WITH FOAM / VOLUME ONE

Your talent. Their work. Win the pitch.

Over to you

Download the original issue · PDF · 4 MB